诚信： 立诚守信，言真行实。 诚信是市场经济对企业的基本要求，集团公司视诚信为立身之本、发展之基、信誉之源。
创新： 与时俱进，开拓创新。 创新是企业发展的不竭动力，也是公司永葆生机的源泉。创新的根本要求是体现时代性，把握规律性，富于创造性。按照 “ 发展要有新思路，改革要有新突破，开放要有新局面，各项工作要有新举措 ” 的要求，努力提高集团公司全方位的创新能力。
业绩： 业绩至上，创造卓越。 业绩是企业一切生产经营结果的最终体现，是评价企业发展最关键的指标，是衡量单位和职工贡献的重要尺度。每个职工的业绩是构成公司业绩的基础，公司把业绩作为体现社会价值、提升企业价值和实现职工个人价值的结合点。
和谐： 团结协作，营造和谐 和谐是集团公司正常运营和持续发展的重要保障。内部和谐创造发展的动力，外部和谐提供良好的生存、发展环境。
始终坚持 “ 客户是上帝 ” 的诚信原则，让利不让市场，让利扩大市场，兼顾国内外两个市场；建立健全运转有效的营销网络体系和物流配送中心；以科学发展以为基点，坚持 “ 科、工、贸、学、研 ” 一体的发展战略，逐步改善企业的经营环境，及时把握发展机遇期，努力完成企业短、中、长期的战略目标，实现企业可持续发展。
1.Quality is the enterprise life, technology is the guarantee of the enterprise, management is the enterprise foundation, benefit is the enterprise center, brand is the enterprise value, culture is the fundamental.
Integrity: honesty and trustworthy, it really good. Integrity is the basic requirement of market economy for the enterprise, group company depending on the good faith is the foundation of the foundation, the development of the base, the source of credibility.
Innovation: advancing with The Times, blaze new trails. Innovation is the driving force of enterprise development, is also the source of the eternal vitality of the company. Conform is the basic requirement of innovation, grasp regularity and creative. According to "come up with new ideas for development, make new breakthroughs in reform, break new ground in opening up and take new moves in all fields of endeavor" requirements, efforts to improve the group of companies a comprehensive range of innovative ability.
Results: performance is the highest, to create excellence. Performance is the ultimate sign of enterprise all production and business operation results, is the most key indicators of evaluation of enterprise development, is the important measure of unit and employee contributions. Each worker's performance is the foundation of the company's performance, company performance as the reflected social value, improve enterprise value and realize the individual value of combining site.
Harmony, unity cooperation, create a harmonious harmony is group company normal operation and the important guarantee of sustainable development. Internal driving force for the development of the harmonious creation, external harmony to provide a good survival and development environment.
Always adhere to the "customer is god" the good faith principle, benefit can not let the market, allows to expand the market, both domestic and international two markets; To establish and perfect effective marketing network system operation and logistics distribution center; With scientific development thought, adhere to the "science, industry and trade, study and research" development strategy, gradually improve the enterprise management environment, timely grasp the development opportunity, efforts to complete the enterprise short, medium and long-term strategic objectives, enterprise sustainable development